Following my years in the 1970s at McGraw-Hill, I’ve hugely benefited from writing business-building books about my expertise since the late 1980s. Some sold in many countries, and some brought me legions of new clients and industry-leader status. Fifteen are now out of print, but here’s the full list in chronological order with the currently available titles linked to more info.
Not 3, But 21: The Investor Relations Audiences Every CEO and CFO Who’s Serious About Attracting Wall Street Interest Must Understand (this 1987 book brought me over $2 million in consulting revenues and 100+ new clients for my one-person business)
Investor Relations Resources’ IR Handbook for the Newly Public Company CEO and CFO
This 8-title 1989 Best Ideas in Investor Relations series totaled 1,600 pages, sold in 5 countries and defined the U.S. IR profession for the first time:
The Power of Investor Relations: What It Can Do for a Public Company Today
How to Conduct the Research Necessary to Start Your Program
Setting Strategic and Tactical Objectives, Choosing Stockholder Mix Goals and Target Audiences
Characteristics, Targets and Best Ideas for Activating Current Stockholders
Characteristics, Targets and Best Ideas for Attracting Domestic and Foreign Institutional Investors
Characteristics, Targets and Best Ideas for Attracting Stockbrokers and Individual Investors
Characteristics, Targets and Best Ideas for Attracting Brokerage House Analysts and Market Makers
Best Ideas for Managing, Administering and Measuring Your Program
My next 5 titles sourced from my collection of 1,000+ uncommon, affordable, high-impact, built-in convenience features that notably add to quality of life and home value (2005, color-illustrated throughout):
The 34 ExtraOrdinary Home Principles (Plus Over 175 Fabulous, Affordable, Innovative Ideas That’ll Improve Your Life and WOW You!)
ExtraOrdinary Home Ideas for Busy Households: Over 150 Affordable Built-Ins That’ll Save You Hundreds of Hours Every Year!
ExtraOrdinary Home Ideas for Living Independently: Over 150 Affordable Features That Seniors and the Disabled Will Love!
30 ExtraOrdinary Kitchen Storage Ideas: The 10 Essential Storage Principles Plus Fabulous, Affordable, Innovative Ideas That’ll Improve Your Life and WOW You!
30 ExtraOrdinary Bathroom Storage Ideas: The 10 Essential Storage Principles Plus Fabulous, Affordable, Innovative Ideas That’ll Improve Your Life and WOW You!
In 2016, I broadly published parts of my master collection of business-building book types to help aspiring executive authors create a book that can bring 6- and 7-figure growth results to their business – results that go way beyond strong book sales, winning awards and bestseller status. Each of these workbooks reveals my Ultimate Book Start System – a ground-breaking 18-step process to help these authors get focused, organized and started on their book by guiding them through making its most important foundational decisions. Nothing like the information in these workbooks had ever before been published by anyone. They’ve won six national book awards.
Getting Started On Your Book: 666 Book Types For Building Your Business & Brand (The Ultimate System for Starting a Book That Will Create Big Business Results With 222 Types That Require Less Writing)
Which Type To Write? 77 Book Types For Building Your Business & Brand (A Mini-Course for Creating a Game-Changing Book With 26 Types That Require Less Writing)
Teach What You Know: 111 Types of How-To Books For Building Your Business & Brand (With 32 That Require Less Writing)
Fast-Track Your Book! 222 Book Types For Building Your Business & Brand That Require Less Writing
An award-winning book of worksheets that can stand alone or accompany any of 2016’s four workbooks about book types finally became available to the public in 2022, after years of being used by my consulting clients. It guides readers through my Ultimate Book Start System’s 18 steps that lead to the four foundational decisions required to begin a successful business-building book: their desired book-driven business results, target audiences related to those results, the topics those audiences will appreciate learning from them and the types of book that best communicate those topics.
The Big 4: The Essential Strategic Decisions & Worksheets For Your Business-Building Book
Twenty more titles are coming in 2025. The first five mirror 2016’s multi-award-winning, groundbreaking workbooks about book types plus 2022’s accompanying worksheets for executive authors but are modified to apply to aspiring nonfiction authors wanting to create an important, influential book. And 15 are industry-specific versions of 2016’s 77 Book Types workbook for executive authors.
Getting Started On Your Book: 666 Book Types For Your Influential Nonfiction Book (The Ultimate System For Starting An Important Game-Changer With 222 Types That Require Less Writing)
Which Type To Write? 77 Book Types For Your Influential Nonfiction Book (A Mini-Course For Creating An Important Game-Changer With 26 Types That Require Less Writing)
Teach What You Know: 111 Types of How-To Books For Creating An Important Nonfiction Game-Changer (With 32 Types That Require Less Writing)
Fast-Track Your Book! 222 Book Types For Creating An Important Nonfiction Game-Changer That Require Less Writing
The Big 4: The Essential Strategic Decisions & Worksheets For Your Influential Nonfiction Book
77 Book Types For Building Your Consulting Business and Brand: Which Type To Write?
77 Book Types For Building Your Executive Coaching Business and Brand: Which Type To Write?
77 Book Types For Building Your Financial Service Business and Brand: Which Type To Write?
77 Book Types For Building Your Fitness & Wellness Business and Brand: Which Type To Write?
77 Book Types For Building Your Healthcare Business and Brand: Which Type To Write?
77 Book Types For Building Your Home & Garden Business and Brand: Which Type To Write?
77 Book Types For Building Your Internet Marketing Business and Brand: Which Type To Write?
77 Book Types For Building Your Legal Industry Business and Brand: Which Type To Write?
77 Book Types For Building Your Marketing & PR Business and Brand: Which Type To Write?
77 Book Types For Building Your Mental Health Business and Brand: Which Type To Write?
77 Book Types For Building Your Nonprofit Business and Brand: Which Type To Write?
77 Book Types For Building Your Publishing Industry Business and Brand: Which Type To Write?
77 Book Types For Building Your Real Estate Business and Brand: Which Type To Write?
77 Book Types For Building Your Travel Industry Business and Brand: Which Type To Write?
77 Book Types For Building Your Visual & Design Business and Brand: Which Type To Write?
And 20+ planner/journals are in the works for release in 2025. Half are for aspiring authors, and half are for the general public. Stay tuned for what’ll follow!